At a glance

The short answer

Buy Competitive X-Ray ($69, once) when one decision needs one evidence-linked analysis of up to three competitors. Choose Monitor ($79 a month) when later changes could alter what you do: its first month includes an initial X-Ray, followed by scheduled re-checks until you cancel.

Start with a decision

Write the question before choosing competitors. For example: should you change packaging, investigate a new customer segment or test a product response? A useful brief connects evidence to that question and keeps alternative explanations visible.

Use X-Ray for a bounded analysis

The observed Competitive X-Ray offer is $69 one-time for up to three competitors. It produces one standalone analysis with source links and dates. Your own company does not consume a competitor slot. Supply the competitor websites and the decision you need to make.

Use Monitor for a continuing review

The observed Monitor offer is $79/month for up to three competitors. Its first month includes an initial X-Ray; a separate X-Ray is needed only for another analysis. Monitor then runs scheduled re-checks and renews monthly until cancellation through Lab billing.

Check the evidence, not just the conclusion

MoveClue uses readable public pricing, product, documentation, hiring and positioning pages. Public signals cannot prove management intent or causality. Ask whether a conclusion has dates, source links, an alternative explanation and a clear statement of insufficient evidence.

Plan the review process

Choose someone to read the result and decide what changes would justify action. Before paying, confirm your checkout total and ask about any cadence or delivery requirement that the public offer does not specify. Do not buy ongoing monitoring without a plan for using the next update.

Sources

Figures in this guide come from the suppliers’ official pages, checked on 11 October 2026. Confirm the plan you buy at checkout.

MoveClue: official product and plan documentation · Evidence: documentation · Oct 11, 2026

MoveClue X-Ray or Monitor: choose the work you need