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Documented scope and limits; unverified dimensions remain unknown.
Requirement	Similarweb	Competitors App
Pricing	From $199/mo Compare all 4 plans	From $14.90/mo per competitor Compare all 3 plans
Who it is for	Competitor traffic research for researchers, analysts and marketers: share of traffic, competitors' growth drivers and competitor moves. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, Entrepreneurs plans	Monitors competitors' marketing moves across channels in one place, aimed at marketers. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists
Coverage limits	Premium features require a custom package priced by the sales team. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, business packages and FAQ	The entry Business AI plan does not track customer reviews. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists
Competitors covered	Not applicable to traffic and market analysis	Each tracked competitor is billed separately every month. No minimum or maximum number of competitors is stated. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists
Source families	Competitive Intelligence Website performance, Traffic and engagement, Customer demographics, Marketing channels overview, Competitor alerts Competitive Intel & SEO & AEO Competitive intelligence: website performance, traffic and engagement, customer demographics, marketing channels overview, competitor alerts; SEO: organic search overview, keyword research, rank tracker, site audit and backlinks; AEO: AI brand visibility for 150 tracked prompts, sentiment, citation analysis and AI traffic Competitive Intel, SEO & AEO & Ads Ad intelligence: creative and campaign insights, Search and display insights, Advertiser demand signals, Ad spend	Social media, Newsletters, Keyword rankings, Website changes, Reviews The features page says reviews come from more than 60 review sites. Verified Oct 11, 2026 · Competitors App features page Business Plus AI All channels, including customer reviews; LinkedIn tracking is an add-on at USD 6.95 per competitor a month.
Monitoring cadence	Not applicable to traffic and market analysis	Daily and weekly email reports of competitor activity. Verified Oct 11, 2026 · Competitors App features page
Type of work	Traffic and market analysis Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, Entrepreneurs plans	Competitor research and monitoring Verified Oct 11, 2026 · Competitors App features page
Initial analysis	Not applicable to traffic and market analysis	Not verified
Evidence links	Not applicable to traffic and market analysis	Not verified
Exports	The API comes with custom Business packages or can be bought as a standalone product. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, business packages and FAQ Businesses & Enterprises Real-time and bulk APIs, BI tool integrations, MCP for AI workflows, Custom data feeds	Updates can be sent to a chosen Slack channel. Verified Oct 11, 2026 · Competitors App features page Business AI Daily email report, Weekly email overview, Battlecards Business Plus AI White-label reports and data export, Zapier integration, Daily email report, Weekly email overview, Battlecards, AI analysis and reports
Seats	Competitive Intelligence 1 user Competitive Intel & SEO & AEO 1 user Competitive Intel, SEO & AEO & Ads 1 user	Business Plus AI 5 users included; extra users cost USD 14.95 a month each.
History kept	Competitive Intelligence 3 months of historical data Competitive Intel & SEO & AEO 6 months of historical data Competitive Intel, SEO & AEO & Ads 6 months of historical data Businesses & Enterprises Up to 37 months of historical data	Not applicable to competitor research and monitoring
Coverage note	Month-to-month. One user and 6 months of historical data. Self-service plans are cancelled in the platform and stop renewing after the current billing period.