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Evidence checked Oct 11, 2026

Verified Oct 11, 2026 via Similarweb Web Intelligence pricing, Entrepreneurs plansCompetitive intelligence

Similarweb

Competitor traffic research for researchers, analysts and marketers: share of traffic, competitors' growth drivers and competitor moves.

Verified facts
22
Plans
4
Sources
2
Pricing
Documented

Overview

What Similarweb does

Similarweb's Web Intelligence shows how competitors' websites perform. The Competitive Intelligence package is meant for researchers, analysts and marketers who want to track share of traffic, understand competitors' growth drivers and follow their moves. The cheapest plan covers website performance, traffic and engagement, customer demographics, a marketing channels overview and competitor alerts.

What you pay

Self-service plans each include one user. Competitive Intelligence costs USD 199 month to month, or USD 125 a month billed annually, which is USD 1,500 a year (125 × 12). Competitive Intel & SEO & AEO costs USD 399, or USD 333 a month billed annually (USD 3,996 a year). Competitive Intel, SEO & AEO & Ads costs USD 649, or USD 542 a month billed annually (USD 6,504 a year).

The FAQ says you switch to annual billing by opening a support ticket. Self-service plans are cancelled in the platform and stop renewing at the end of the billing period. Taxes are not stated.

Limits that change the choice

History differs by plan: 3 months on Competitive Intelligence and 6 months on the two larger plans. The middle plan adds SEO tools (keyword research, rank tracking, site audit and backlinks) and AI search visibility for 150 tracked prompts. The top plan adds ad intelligence, including ad spend.

Business and enterprise buyers get a custom package through sales, which can include up to 37 months of history, real-time and bulk APIs, BI tool integrations, MCP access and custom data feeds. Premium features also need a custom package, and the API can be bought on its own.

What the documentation leaves open

The plan cards do not say whether data can be exported on self-service plans, whether more users can be added, or how long the free trial lasts. Business package prices and included users are not published.

When to compare alternatives

If the question is what competitors changed or announced rather than how much traffic they get, compare Contify for news, filings and website changes, or Competitors App for social, newsletter, keyword, website and review activity from USD 14.90 per competitor a month at its October offer price. MoveClue fits a broader one-off competitor brief.

Before you buy

Decide how far back you need to look: three months of history may not show seasonal patterns, and one user may not cover a team. Run the free trial on your own competitors' sites, then confirm with support how annual billing and taxes apply before you commit.

Plans & prices

Prices as listed by Similarweb, before any tax or fee the pricing page does not state. Each billing term is a separate price.

Scroll the table sideways for every column.

PlanBilled monthlyBilled annuallySource familiesHistory keptExportsSeats
Competitive Intelligence
$199/mo
$1,500/yr$125/mo equivalent
Website performance, Traffic and engagement, Customer demographics, Marketing channels overview, Competitor alerts3 months of historical dataNot stated1 user
Competitive Intel & SEO & AEO
$399/mo
$3,996/yr$333/mo equivalent
Competitive intelligence: website performance, traffic and engagement, customer demographics, marketing channels overview, competitor alerts; SEO: organic search overview, keyword research, rank tracker, site audit and backlinks; AEO: AI brand visibility for 150 tracked prompts, sentiment, citation analysis and AI traffic6 months of historical dataNot stated1 user
Competitive Intel, SEO & AEO & Ads
$649/mo
$6,504/yr$542/mo equivalent
Ad intelligence: creative and campaign insights, Search and display insights, Advertiser demand signals, Ad spend6 months of historical dataNot stated1 user
Businesses & EnterprisesQuoteNot listedNot statedUp to 37 months of historical dataReal-time and bulk APIs, BI tool integrations, MCP for AI workflows, Custom data feedsNot stated
Billing notes (6)
  • Competitive Intelligence: Month-to-month. One user and 3 months of historical data. Self-service plans are cancelled in the platform and stop renewing after the current billing period.
  • Competitive Intelligence: Shown as USD 125 a month billed annually; VendorClue multiplied by 12. The FAQ says annual billing is arranged by opening a support ticket.
  • Competitive Intel & SEO & AEO, Competitive Intel, SEO & AEO & Ads: Month-to-month. One user and 6 months of historical data. Self-service plans are cancelled in the platform and stop renewing after the current billing period.
  • Competitive Intel & SEO & AEO: Shown as USD 333 a month billed annually; VendorClue multiplied by 12. The FAQ says annual billing is arranged by opening a support ticket.
  • Competitive Intel, SEO & AEO & Ads: Shown as USD 542 a month billed annually; VendorClue multiplied by 12. The FAQ says annual billing is arranged by opening a support ticket.
  • Businesses & Enterprises: Custom package agreed with the sales team; termination terms are defined in the contract.

Similarweb Web Intelligence pricing, Entrepreneurs plans, checked Oct 11, 2026 · Similarweb Web Intelligence pricing, business packages and FAQ, checked Oct 11, 2026

Documented facts

Each fact comes from official documentation and shows when it was verified.

Sources & methodology

Facts come from the linked documentation. Documentation checks are not hands-on tests, and readable sources can have incomplete coverage.

Retrieved Oct 11, 2026

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