Documentation-based comparison
Close versus HubSpot CRM
Compare documented scope and conditions. Unknowns remain unknown; different billing units do not establish a cost winner.
| Requirement | Close | HubSpot CRM |
|---|---|---|
| Pricing | From $19/mo per user | From $20/mo per user |
| Who it is for | Sales CRM with built-in calling, email, SMS and workflows, plus an AI sales agent. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Free CRM database for up to two users that underpins every HubSpot product; paid editions add features and higher limits. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Coverage limits | Calling and SMS are charged by usage at cost on top of seats; most outbound calls cost about USD 0.02 a minute and numbers start at about USD 1 a month. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Free accounts are limited to 1,000 contacts. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Seats | Paid plans charge per user. Verified Oct 11, 2026 · Close: official product and plan documentation
| Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
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| Minimum seats | Not verified | No seat minimum for Sales Hub Starter, Professional or Enterprise for customers who joined after March 5, 2024. Existing customers stay on their earlier pricing model. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Record limits | 250 custom fields on every plan. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
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| Pipelines | Up to 300 opportunities per lead, tracked across multiple opportunity pipelines. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per account Totals across all object types, in the Starter, Professional and Enterprise order of the catalog tables. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
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| Roles and permissions | Every plan assigns users to four predefined roles; only Scale can create custom roles. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets. Starter, Professional and Enterprise order of the Smart CRM table. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Automation limits |
| Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits. A capacity pack adds 1,000 credits a month for USD 10 for the rest of the term. Included credits reset monthly and do not roll over. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
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| Calling, SMS and email charges | Call recordings kept 30 days on Solo and Essentials, 90 days on Growth, unlimited on Scale; Calling is charged by usage; the free trial includes USD 5 of calling and enrichment credits; SMS to US numbers requires A2P 10DLC registration; Rented phone lines from USD 1 per line a month, or bring your own line Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes Calling is not supported in all countries; receiving calls needs a HubSpot-provided number. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Required add-ons | Call Assistant: USD 50 a month per organization plus USD 0.02 a minute, Extra organizations: USD 50 a month each; Growth and Scale include one free secondary organization Call Assistant records, summarizes and transcribes calls. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500 Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Integrations | Over 100 apps integrate with Close, including Claude, ChatGPT, Zoom, Segment, Zapier and Calendly. Zapier connects 2,000+ further apps. API access uses API keys or OAuth, with an event log. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations. Verified Oct 11, 2026 · HubSpot CRM: official product and plan documentation
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| Coverage note | Monthly billing per user; can be upgraded, downgraded or cancelled at any time. 30-day money-back guarantee; 14-day free trial without a credit card. Credits refresh monthly with no rollover; additional credits can be bought. | "Starts at" price per seat a month; additional Core Seats cost the same. The catalog does not state whether this edition needs an annual commitment. Credits power AI agents and some automation; they reset monthly and unused credits do not roll over. |