Competitors App vs Similarweb: pricing, capabilities and limits

What the evidence answers

A reading of reviewed official documentation for Competitors App and Similarweb. It is not a hands-on test, a ranking or a recommendation of one product.

Price

Competitors App From $14.90/mo per competitor · earlier capture, recheck before relying on it
- Business AI: $14.90 monthly per competitor
- Business Plus AI: $19.90 monthly per competitor
- Custom: Vendor quotation required
Similarweb From $199/mo · earlier capture, recheck before relying on it
- Competitive Intelligence: $199.00 monthly
- Competitive Intelligence: $1,500.00 annual ($125/mo equivalent)
- Competitive Intel & SEO & AEO: $399.00 monthly
- Competitive Intel & SEO & AEO: $3,996.00 annual ($333/mo equivalent)
- Competitive Intel, SEO & AEO & Ads: $649.00 monthly
- Competitive Intel, SEO & AEO & Ads: $6,504.00 annual ($542/mo equivalent)

A complete like-for-like price comparison is not established; the next checks say what is missing.

Documented for both

Source families: Competitors App Social media, Newsletters, Keyword rankings, Website changes, ReviewsBusiness Plus AI: All channels, including customer reviews; LinkedIn tracking is an add-on at USD 6.95 per competitor a month.; Similarweb Competitive Intelligence: Website performance, Traffic and engagement, Customer demographics, Marketing channels overview, Competitor alertsCompetitive Intel & SEO & AEO: Competitive intelligence: website performance, traffic and engagement, customer demographics, marketing channels overview, competitor alerts; SEO: organic search overview, keyword research, rank tracker, site audit and backlinks; AEO: AI brand visibility for 150 tracked prompts, sentiment, citation analysis and AI trafficCompetitive Intel, SEO & AEO & Ads: Ad intelligence: creative and campaign insights, Search and display insights, Advertiser demand signals, Ad spend
Type of work: Competitors App Competitor research and monitoring; Similarweb Traffic and market analysis
Exports: Competitors App Updates can be sent to a chosen Slack channel.Business AI: Daily email report, Weekly email overview, BattlecardsBusiness Plus AI: White-label reports and data export, Zapier integration, Daily email report, Weekly email overview, Battlecards, AI analysis and reports; Similarweb The API comes with custom Business packages or can be bought as a standalone product.Businesses & Enterprises: Real-time and bulk APIs, BI tool integrations, MCP for AI workflows, Custom data feeds
Seats: Competitors App Business Plus AI: 5 users included; extra users cost USD 14.95 a month each.; Similarweb Competitive Intelligence: 1 userCompetitive Intel & SEO & AEO: 1 userCompetitive Intel, SEO & AEO & Ads: 1 user

Limits to check

Competitors App The entry Business AI plan does not track customer reviews.
Similarweb Premium features require a custom package priced by the sales team.

Not verified yet

No reviewed evidence for either product on initial analysis and evidence links.

Documented for one product only, shown in the table below: Competitors App: competitors covered and monitoring cadence; Similarweb: history kept.

Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.

Next steps

Recheck Competitors App's prices on its official pricing page: the reviewed price evidence is older than its review window.
Recheck Similarweb's prices on its official pricing page: the reviewed price evidence is older than its review window.
Ask Competitors App about initial analysis and evidence links; our sources do not establish them yet.

Documented scope and limits; unverified dimensions remain unknown.
Requirement	Competitors App	Similarweb
Pricing	From $14.90/mo per competitor Compare all 3 plans	From $199/mo Compare all 4 plans
Who it is for	Monitors competitors' marketing moves across channels in one place, aimed at marketers. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists	Competitor traffic research for researchers, analysts and marketers: share of traffic, competitors' growth drivers and competitor moves. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, Entrepreneurs plans
Coverage limits	The entry Business AI plan does not track customer reviews. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists	Premium features require a custom package priced by the sales team. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, business packages and FAQ
Competitors covered	Each tracked competitor is billed separately every month. No minimum or maximum number of competitors is stated. Verified Oct 11, 2026 · Competitors App pricing page with plan feature lists	Not applicable to traffic and market analysis
Source families	Social media, Newsletters, Keyword rankings, Website changes, Reviews The features page says reviews come from more than 60 review sites. Verified Oct 11, 2026 · Competitors App features page Business Plus AI All channels, including customer reviews; LinkedIn tracking is an add-on at USD 6.95 per competitor a month.	Competitive Intelligence Website performance, Traffic and engagement, Customer demographics, Marketing channels overview, Competitor alerts Competitive Intel & SEO & AEO Competitive intelligence: website performance, traffic and engagement, customer demographics, marketing channels overview, competitor alerts; SEO: organic search overview, keyword research, rank tracker, site audit and backlinks; AEO: AI brand visibility for 150 tracked prompts, sentiment, citation analysis and AI traffic Competitive Intel, SEO & AEO & Ads Ad intelligence: creative and campaign insights, Search and display insights, Advertiser demand signals, Ad spend
Monitoring cadence	Daily and weekly email reports of competitor activity. Verified Oct 11, 2026 · Competitors App features page	Not applicable to traffic and market analysis
Type of work	Competitor research and monitoring Verified Oct 11, 2026 · Competitors App features page	Traffic and market analysis Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, Entrepreneurs plans
Exports	Updates can be sent to a chosen Slack channel. Verified Oct 11, 2026 · Competitors App features page Business AI Daily email report, Weekly email overview, Battlecards Business Plus AI White-label reports and data export, Zapier integration, Daily email report, Weekly email overview, Battlecards, AI analysis and reports	The API comes with custom Business packages or can be bought as a standalone product. Verified Oct 11, 2026 · Similarweb Web Intelligence pricing, business packages and FAQ Businesses & Enterprises Real-time and bulk APIs, BI tool integrations, MCP for AI workflows, Custom data feeds
Seats	Business Plus AI 5 users included; extra users cost USD 14.95 a month each.	Competitive Intelligence 1 user Competitive Intel & SEO & AEO 1 user Competitive Intel, SEO & AEO & Ads 1 user
History kept	Not applicable to competitor research and monitoring	Competitive Intelligence 3 months of historical data Competitive Intel & SEO & AEO 6 months of historical data Competitive Intel, SEO & AEO & Ads 6 months of historical data Businesses & Enterprises Up to 37 months of historical data
Coverage note		Month-to-month. One user and 6 months of historical data. Self-service plans are cancelled in the platform and stop renewing after the current billing period.

2 requirements without reviewed evidence here

Not verified means the reviewed sources do not establish it; it does not mean a product lacks it or that it costs nothing.

Initial analysis Competitors App: not verified · Similarweb: not applicable
Evidence links Competitors App: not verified · Similarweb: not applicable