Documentation-based comparison
Attio versus Insightly
Compare documented scope and conditions. Unknowns remain unknown; different billing units do not establish a cost winner.
What the evidence answers
A reading of reviewed official documentation for Attio and Insightly. It is not a hands-on test, a ranking or a recommendation of one product.
Price
- Attio From $44/mo per user
- Free: no subscription charge
- Plus: $44.00 monthly per seat
- Plus: $420.00 annual per seat ($35/mo equivalent)
- Pro: $99.00 monthly per seat
- Pro: $948.00 annual per seat ($79/mo equivalent)
- Enterprise: Vendor quotation required
- Insightly From $348/yr per user
- Plus: $348.00 annual per seat ($29/mo equivalent)
- Professional: $588.00 annual per seat ($49/mo equivalent)
- Enterprise: $1,188.00 annual per seat ($99/mo equivalent)
Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.
Documented for both
- Seats
- Attio Free: 3 seatsPlus: 10 seatsPro: Unlimited seats.
- Insightly CRM plans are priced per user and billed annually.
- Record limits
- Attio Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimitedFree: 50,000 recordsPlus: 250,000 recordsPro: 1,000,000 recordsEnterprise: Custom record limit.
- Insightly Plus: 50 custom fields, Professional: 100, Enterprise: 200Plus: 100,000 recordsProfessional: 250,000 recordsEnterprise: 500,000 records
- Roles and permissions
- Attio Free: no access permissions, Plus: basic, Pro and Enterprise: advancedPro: Up to 10 teams.
- Insightly Plus: 2 configurable profiles/page layouts, Professional and Enterprise: unlimitedPlus: 2 role-based permission roles.
- Automation limits
- Attio In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run.Free: 250 workspace credits a month, plus 100 seat credits per user a month.Plus: 1,500 workspace credits a month, plus 500 seat credits per user a month.Pro: 10,000 workspace credits a month, plus 1,000 seat credits per user a month.Enterprise: Custom workspace credits, plus 2,500 seat credits per user a month.
- Insightly Plus: no AI Copilot, Professional: 75 AI Copilot queries, Enterprise: 100 queriesProfessional: Workflow automation and lead assignment and routing start at Professional.
- Calling, SMS and email charges
- Attio Free: 200 emails a month; Plus: 1,000 emails a month; Pro and Enterprise: unlimited
- Insightly Plus: 2,500 mass emails a day; Professional: 5,000; Enterprise: 10,000
- Add-ons
- Attio Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing.
- Insightly AppConnect integration starts at USD 249 a month, billed annually, for 25,000 tasks a month, plus a required USD 3,000 technical setup.
- Integrations
- Attio Attio offers an API for connecting other tools.Free: 1 synced email and calendar account per userPlus: 1 synced email and calendar account per userPro: 2 synced email and calendar accounts per userEnterprise: 3 or more synced email and calendar accounts per user.
- Insightly Google and Microsoft 365 calendar and contact sync, and PandaDoc, QuickBooks and Xero integrations are listed in the CRM plan comparison.
Limits to check
- Attio Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro.
- Insightly Records are capped at 100,000 on Plus, 250,000 on Professional and 500,000 on Enterprise.
Not verified yet
No reviewed evidence for either product on minimum seats.
Documented for one product only, shown in the table below: Insightly: pipelines.
Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.
Next steps
- Ask Attio about minimum seats and pipelines; our sources do not establish them yet.
- Ask Insightly about minimum seats; our sources do not establish it yet.
| Requirement | Attio | Insightly |
|---|---|---|
| Pricing | From $44/mo per user | From $348/yr per user |
| Who it is for | Configurable relationship-management CRM that a team builds to fit its own process. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | CRM that moves won opportunities into post-sale project delivery while keeping the record data. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Coverage limits | Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Records are capped at 100,000 on Plus, 250,000 on Professional and 500,000 on Enterprise. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Seats |
| CRM plans are priced per user and billed annually. Verified Oct 11, 2026 · Insightly CRM pricing cards, rendered (USD, billed annually) |
| Record limits | Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimited Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Plus: 50 custom fields, Professional: 100, Enterprise: 200 Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect
|
| Pipelines | Not verified | Custom pipelines can be set up per line of business and product attributes. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Roles and permissions | Free: no access permissions, Plus: basic, Pro and Enterprise: advanced Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Plus: 2 configurable profiles/page layouts, Professional and Enterprise: unlimited Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect
|
| Automation limits | In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run. AI blocks are billed by token usage. Verified Oct 11, 2026 · Attio help center: workspace and seat credits
| Plus: no AI Copilot, Professional: 75 AI Copilot queries, Enterprise: 100 queries The period for the query allowance is not stated. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect
|
| Calling, SMS and email charges | Free: 200 emails a month; Plus: 1,000 emails a month; Pro and Enterprise: unlimited Bulk sends are limited to 10 emails at once on Free and 50 on paid plans. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Plus: 2,500 mass emails a day; Professional: 5,000; Enterprise: 10,000 Sending limit; no per-email charge is stated. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Add-ons | Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing. The two prices follow the page's monthly-then-annual order; packs of 10,000, 25,000 and 50,000 credits a month are also listed. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | AppConnect integration starts at USD 249 a month, billed annually, for 25,000 tasks a month, plus a required USD 3,000 technical setup. Additional 25,000-task blocks cost USD 249 a month. Marketing automation and support and ticketing are also priced as separate products, or together with CRM and AppConnect as Insightly All-in-One. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Integrations | Attio offers an API for connecting other tools. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Google and Microsoft 365 calendar and contact sync, and PandaDoc, QuickBooks and Xero integrations are listed in the CRM plan comparison. The comparison also lists REST API access. Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect |
| Coverage note | Credits renew monthly. Maximum. |
1 requirement without reviewed evidence here
Not verified means the reviewed sources do not establish it; it does not mean a product lacks it or that it costs nothing.
- Minimum seats Attio: not verified · Insightly: not verified