Documentation-based comparison
Attio versus Salesforce
Compare documented scope and conditions. Unknowns remain unknown; different billing units do not establish a cost winner.
What the evidence answers
A reading of reviewed official documentation for Attio and Salesforce. It is not a hands-on test, a ranking or a recommendation of one product.
Price
- Attio From $44/mo per user
- Free: no subscription charge
- Plus: $44.00 monthly per seat
- Plus: $420.00 annual per seat ($35/mo equivalent)
- Pro: $99.00 monthly per seat
- Pro: $948.00 annual per seat ($79/mo equivalent)
- Enterprise: Vendor quotation required
- Salesforce From $25/mo per user
- Free Suite: no subscription charge
- Starter Suite: $25.00 monthly per seat
- Starter Suite: $300.00 annual per seat ($25/mo equivalent)
- Pro Suite: $1,200.00 annual per seat ($100/mo equivalent)
- Core: $2,340.00 annual per seat ($195/mo equivalent)
- Advanced: $4,740.00 annual per seat ($395/mo equivalent)
Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.
Documented for both
- Seats
- Attio Free: 3 seatsPlus: 10 seatsPro: Unlimited seats.
- Salesforce Priced per user per month for each user who needs access.
- Record limits
- Attio Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimitedFree: 50,000 recordsPlus: 250,000 recordsPro: 1,000,000 recordsEnterprise: Custom record limit.
- Salesforce Free Suite, Starter Suite and Pro Suite: 10 GB data storage per org; Core: 10 GB per org plus 20 MB per user; Advanced and Max: 1 GB per user
- Automation limits
- Attio In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run.Free: 250 workspace credits a month, plus 100 seat credits per user a month.Plus: 1,500 workspace credits a month, plus 500 seat credits per user a month.Pro: 10,000 workspace credits a month, plus 1,000 seat credits per user a month.Enterprise: Custom workspace credits, plus 2,500 seat credits per user a month.
- Salesforce Core: 500,000 Flex Credits per org a year; Advanced: 1 million; Max: 2.75 millionStarter Suite: Starter Suite includes built-in sales flows and lead routing.Pro Suite: Flow Builder is limited to 5 flows per org.
- Add-ons
- Attio Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing.
- Salesforce Agentforce for Sales starts at USD 125 per user a month.Pro Suite: Web Services API access costs an extra USD 25 per user a month.Core: AI can be added from Core upward.
- Integrations
- Attio Attio offers an API for connecting other tools.Free: 1 synced email and calendar account per userPlus: 1 synced email and calendar account per userPro: 2 synced email and calendar accounts per userEnterprise: 3 or more synced email and calendar accounts per user.
- Salesforce Gmail and Outlook email integration is listed in the edition comparison.Core: Core includes APIs, opportunity scoring and conversation intelligence.
Limits to check
- Attio Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro.
- Salesforce Most Salesforce products use annual contracts, and terms vary by agreement with sales.
Not verified yet
No reviewed evidence for either product on minimum seats.
Documented for one product only, shown in the table below: Attio: roles and permissions and calling, SMS and email charges; Salesforce: pipelines.
Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.
Next steps
- Ask Attio about minimum seats and pipelines; our sources do not establish them yet.
- Ask Salesforce about minimum seats, roles and permissions and calling, SMS and email charges; our sources do not establish them yet.
| Requirement | Attio | Salesforce |
|---|---|---|
| Pricing | From $44/mo per user | From $25/mo per user |
| Who it is for | Configurable relationship-management CRM that a team builds to fit its own process. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Sales CRM sold in five paid editions, from Starter Suite to Max, each adding AI, automation, integration and customization. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ |
| Coverage limits | Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Most Salesforce products use annual contracts, and terms vary by agreement with sales. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ |
| Seats |
| Priced per user per month for each user who needs access. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ |
| Record limits | Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimited Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Free Suite, Starter Suite and Pro Suite: 10 GB data storage per org; Core: 10 GB per org plus 20 MB per user; Advanced and Max: 1 GB per user Order follows the six edition columns of the comparison table. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ |
| Pipelines | Not verified |
|
| Roles and permissions | Free: no access permissions, Plus: basic, Pro and Enterprise: advanced Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Not verified |
| Automation limits | In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run. AI blocks are billed by token usage. Verified Oct 11, 2026 · Attio help center: workspace and seat credits
| Core: 500,000 Flex Credits per org a year; Advanced: 1 million; Max: 2.75 million Order follows the Core, Advanced and Max columns; the Max plan card also states 2.75M Flex Credits per org per year. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
|
| Calling, SMS and email charges | Free: 200 emails a month; Plus: 1,000 emails a month; Pro and Enterprise: unlimited Bulk sends are limited to 10 emails at once on Free and 50 on paid plans. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Not verified |
| Add-ons | Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing. The two prices follow the page's monthly-then-annual order; packs of 10,000, 25,000 and 50,000 credits a month are also listed. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Agentforce for Sales starts at USD 125 per user a month. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
|
| Integrations | Attio offers an API for connecting other tools. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Gmail and Outlook email integration is listed in the edition comparison. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
|
| Coverage note | Credits renew monthly. Maximum. |
1 requirement without reviewed evidence here
Not verified means the reviewed sources do not establish it; it does not mean a product lacks it or that it costs nothing.
- Minimum seats Attio: not verified · Salesforce: not verified