Documentation-based comparison
Attio versus Zoho CRM
Compare documented scope and conditions. Unknowns remain unknown; different billing units do not establish a cost winner.
What the evidence answers
A reading of reviewed official documentation for Attio and Zoho CRM. It is not a hands-on test, a ranking or a recommendation of one product.
Price
- Attio From $44/mo per user
- Free: no subscription charge
- Plus: $44.00 monthly per seat
- Plus: $420.00 annual per seat ($35/mo equivalent)
- Pro: $99.00 monthly per seat
- Pro: $948.00 annual per seat ($79/mo equivalent)
- Enterprise: Vendor quotation required
- Zoho CRM From €20/mo per user
- Free: no subscription charge
- Standard: €20.00 monthly per seat
- Standard: €168.00 annual per seat (€14/mo equivalent)
- Professional: €35.00 monthly per seat
- Professional: €276.00 annual per seat (€23/mo equivalent)
- Enterprise: €50.00 monthly per seat
These prices use different currencies. Read each with its own unit and conditions; they do not add up to one total or a cheaper product.
Documented for both
- Seats
- Attio Free: 3 seatsPlus: 10 seatsPro: Unlimited seats.
- Zoho CRM Free edition: up to 3 users.
- Record limits
- Attio Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimitedFree: 50,000 recordsPlus: 250,000 recordsPro: 1,000,000 recordsEnterprise: Custom record limit.
- Zoho CRM Extra file storage: €4.60 a month per 5 GB on paid editions, Extra data storage: €4 per 100 MB on Professional and aboveFree: 5,000 recordsStandard: 100,000 recordsProfessional: 10 GB of data storage, about 5 million records.Enterprise: 10 GB of data storage, about 5 million records.Ultimate: 10 GB of data storage, about 5 million records.
- Roles and permissions
- Attio Free: no access permissions, Plus: basic, Pro and Enterprise: advancedPro: Up to 10 teams.
- Zoho CRM Profiles and roles in every edition, Field-level security from Professional, Data sharing rules: 15 per module on Enterprise and 100 on Ultimate
- Automation limits
- Attio In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run.Free: 250 workspace credits a month, plus 100 seat credits per user a month.Plus: 1,500 workspace credits a month, plus 500 seat credits per user a month.Pro: 10,000 workspace credits a month, plus 1,000 seat credits per user a month.Enterprise: Custom workspace credits, plus 2,500 seat credits per user a month.
- Zoho CRM Workflow rules in every edition, including Free; Automation email notifications a day: Free 50 per user licence (at most 150); Standard: 100 per licence (at most 5,000); Professional: 200 per licence (at most 10,000); Enterprise: 500 per licence (at most 25,000); Ultimate: 1,000 per licence (at most 50,000)Professional: 3 active BlueprintsEnterprise: 50 active BlueprintsUltimate: 100 active Blueprints
- Calling, SMS and email charges
- Attio Free: 200 emails a month; Plus: 1,000 emails a month; Pro and Enterprise: unlimited
- Zoho CRM Standard: Built-in calling to make, receive and log sales calls is listed from Standard.
- Add-ons
- Attio Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing.
- Zoho CRM Team-user licences have limited permissions and separate purchase terms.
- Integrations
- Attio Attio offers an API for connecting other tools.Free: 1 synced email and calendar account per userPlus: 1 synced email and calendar account per userPro: 2 synced email and calendar accounts per userEnterprise: 3 or more synced email and calendar accounts per user.
- Zoho CRM Telephony and PBX integrations include Ring.io, Amazon Connect, Zoho PhoneBridge and 106 others; the Free column lists none.Free: 5,000 API credits a day per organizationStandard: 100,000 API credits a day per organizationProfessional: 500,000 API credits a day per organizationEnterprise: 1,000,000 API credits a day per organizationUltimate: Unlimited API credits a day per organization (2,000 per user licence).
Limits to check
- Attio Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro.
- Zoho CRM Free stores up to 5,000 records (10 MB) and Standard up to 100,000 records (200 MB).
Not verified yet
No reviewed evidence for either product on minimum seats.
Documented for one product only, shown in the table below: Zoho CRM: pipelines.
Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.
Next steps
- Ask Attio about minimum seats and pipelines; our sources do not establish them yet.
- Ask Zoho CRM about minimum seats; our sources do not establish it yet.
| Requirement | Attio | Zoho CRM |
|---|---|---|
| Pricing | From $44/mo per user | From €20/mo per user |
| Who it is for | Configurable relationship-management CRM that a team builds to fit its own process. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Sales CRM covering leads, deals, workflows and reports, with a free edition for up to three users. Verified Oct 11, 2026 · Zoho CRM pricing page, rendered in euros |
| Coverage limits | Records are capped at 50,000 on Free, 250,000 on Plus and 1,000,000 on Pro. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Free stores up to 5,000 records (10 MB) and Standard up to 100,000 records (200 MB). Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits |
| Seats |
| Free edition: up to 3 users. Verified Oct 11, 2026 · Zoho CRM: official product and plan documentation |
| Record limits | Free: up to 3 objects, Plus: up to 5, Pro: up to 12, Enterprise: unlimited Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Extra file storage: €4.60 a month per 5 GB on paid editions, Extra data storage: €4 per 100 MB on Professional and above The billing period for extra data storage is not stated; accounts above 200 users pay €2 per 100 MB. Standard to Enterprise include 1 GB of file storage per organization and Ultimate 5 GB, plus storage per user licence. Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits
|
| Pipelines | Not verified | Multiple pipelines start at Standard; Free does not include them. Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits |
| Roles and permissions | Free: no access permissions, Plus: basic, Pro and Enterprise: advanced Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Profiles and roles in every edition, Field-level security from Professional, Data sharing rules: 15 per module on Enterprise and 100 on Ultimate Team-user licences give non-sales staff only partial access to CRM data outside their own team modules. Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits |
| Automation limits | In workflows, triggers, logic and data lookups are free; a block uses credits only when it writes data, sends or receives something externally, or uses AI. Creating or updating a record, adding a record to a list or creating a task costs 1 credit per run. AI blocks are billed by token usage. Verified Oct 11, 2026 · Attio help center: workspace and seat credits
| Workflow rules in every edition, including Free; Automation email notifications a day: Free 50 per user licence (at most 150); Standard: 100 per licence (at most 5,000); Professional: 200 per licence (at most 10,000); Enterprise: 500 per licence (at most 25,000); Ultimate: 1,000 per licence (at most 50,000) For email notifications the per-licence or daily figure applies, whichever is lower. Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits
|
| Calling, SMS and email charges | Free: 200 emails a month; Plus: 1,000 emails a month; Pro and Enterprise: unlimited Bulk sends are limited to 10 emails at once on Free and 50 on paid plans. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ |
|
| Add-ons | Extra workspace credits start at 5,000 more a month for USD 85 a month, or USD 70 a month on annual billing. The two prices follow the page's monthly-then-annual order; packs of 10,000, 25,000 and 50,000 credits a month are also listed. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ | Team-user licences have limited permissions and separate purchase terms. Verified Oct 11, 2026 · Zoho CRM: official product and plan documentation |
| Integrations | Attio offers an API for connecting other tools. Verified Oct 11, 2026 · Attio pricing page in US dollars with plan comparison and FAQ
| Telephony and PBX integrations include Ring.io, Amazon Connect, Zoho PhoneBridge and 106 others; the Free column lists none. Verified Oct 11, 2026 · Zoho CRM edition comparison (euros): prices, storage and feature limits
|
| Coverage note | Credits renew monthly. Maximum. | For accounts with 1 to 200 users. Month-to-month billing per user. Local taxes such as VAT or GST are added. Zoho says there is no binding contract; plans can be changed at any time. |
1 requirement without reviewed evidence here
Not verified means the reviewed sources do not establish it; it does not mean a product lacks it or that it costs nothing.
- Minimum seats Attio: not verified · Zoho CRM: not verified