What the evidence answers

A reading of reviewed official documentation for HubSpot CRM and Insightly. It is not a hands-on test, a ranking or a recommendation of one product.

Price

  • HubSpot CRM From $20/mo per user
    • Free CRM: no subscription charge
    • Smart CRM Starter: $20.00 monthly per seat
    • Smart CRM Professional: $50.00 monthly per seat
    • Smart CRM Enterprise: $75.00 monthly per seat
    • Sales Hub Starter: $20.00 monthly per seat
    • Sales Hub Professional: $100.00 monthly per seat
  • Insightly From $348/yr per user
    • Plus: $348.00 annual per seat ($29/mo equivalent)
    • Professional: $588.00 annual per seat ($49/mo equivalent)
    • Enterprise: $1,188.00 annual per seat ($99/mo equivalent)

Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.

Documented for both

Seats
HubSpot CRM Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat.Customer Platform Starter: 10 users
Insightly CRM plans are priced per user and billed annually.
Record limits
HubSpot CRM Free CRM: 1,000 contacts
Insightly Plus: 50 custom fields, Professional: 100, Enterprise: 200Plus: 100,000 recordsProfessional: 250,000 recordsEnterprise: 500,000 records
Pipelines
HubSpot CRM Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per accountFree CRM: One HubSpot-provided pipeline per object type.
Insightly Custom pipelines can be set up per line of business and product attributes.
Roles and permissions
HubSpot CRM Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets.
Insightly Plus: 2 configurable profiles/page layouts, Professional and Enterprise: unlimitedPlus: 2 role-based permission roles.
Automation limits
HubSpot CRM Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits.Smart CRM Starter: 500 HubSpot Credits a monthSmart CRM Professional: 3,000 HubSpot Credits a monthSmart CRM Enterprise: 5,000 HubSpot Credits a monthSales Hub Starter: 500 HubSpot Credits a monthSales Hub Professional: 3,000 HubSpot Credits a monthSales Hub Enterprise: 5,000 HubSpot Credits a month
Insightly Plus: no AI Copilot, Professional: 75 AI Copilot queries, Enterprise: 100 queriesProfessional: Workflow automation and lead assignment and routing start at Professional.
Calling, SMS and email charges
HubSpot CRM Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes
Insightly Plus: 2,500 mass emails a day; Professional: 5,000; Enterprise: 10,000
Add-ons
HubSpot CRM Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500
Insightly AppConnect integration starts at USD 249 a month, billed annually, for 25,000 tasks a month, plus a required USD 3,000 technical setup.
Integrations
HubSpot CRM Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations.Free CRM: Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.
Insightly Google and Microsoft 365 calendar and contact sync, and PandaDoc, QuickBooks and Xero integrations are listed in the CRM plan comparison.

Limits to check

  • HubSpot CRM Free accounts are limited to 1,000 contacts.
  • Insightly Records are capped at 100,000 on Plus, 250,000 on Professional and 500,000 on Enterprise.

Not verified yet

Every compared requirement has evidence for at least one.

Documented for one product only, shown in the table below: HubSpot CRM: minimum seats.

Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.

Next steps

  • Ask Insightly about minimum seats; our sources do not establish it yet.
Documented scope and limits; unverified dimensions remain unknown.
RequirementHubSpot CRMInsightly
Pricing
From $20/mo per user

Compare all 10 plans

From $348/yr per user

Compare all 3 plans

Who it is for
Free CRM database for up to two users that underpins every HubSpot product; paid editions add features and higher limits.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

CRM that moves won opportunities into post-sale project delivery while keeping the record data.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Coverage limits
Free accounts are limited to 1,000 contacts.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

Records are capped at 100,000 on Plus, 250,000 on Professional and 500,000 on Enterprise.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Seats
Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

  • Customer Platform Starter 10 users
CRM plans are priced per user and billed annually.

Verified Oct 11, 2026 · Insightly CRM pricing cards, rendered (USD, billed annually)

Minimum seats
No seat minimum for Sales Hub Starter, Professional or Enterprise for customers who joined after March 5, 2024.

Existing customers stay on their earlier pricing model.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

Not verified
Record limits
  • Free CRM 1,000 contacts
Plus: 50 custom fields, Professional: 100, Enterprise: 200

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

  • Plus 100,000 records
  • Professional 250,000 records
  • Enterprise 500,000 records
Pipelines
Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per account

Totals across all object types, in the Starter, Professional and Enterprise order of the catalog tables.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

  • Free CRM One HubSpot-provided pipeline per object type.
Custom pipelines can be set up per line of business and product attributes.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Roles and permissions
Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets.

Starter, Professional and Enterprise order of the Smart CRM table.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

Plus: 2 configurable profiles/page layouts, Professional and Enterprise: unlimited

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

  • Plus 2 role-based permission roles.
Automation limits
Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits.

A capacity pack adds 1,000 credits a month for USD 10 for the rest of the term. Included credits reset monthly and do not roll over.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

  • Smart CRM Starter 500 HubSpot Credits a month
  • Smart CRM Professional 3,000 HubSpot Credits a month
  • Smart CRM Enterprise 5,000 HubSpot Credits a month
  • Sales Hub Starter 500 HubSpot Credits a month
  • Sales Hub Professional 3,000 HubSpot Credits a month
  • Sales Hub Enterprise 5,000 HubSpot Credits a month
Plus: no AI Copilot, Professional: 75 AI Copilot queries, Enterprise: 100 queries

The period for the query allowance is not stated.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

  • Professional Workflow automation and lead assignment and routing start at Professional.
Calling, SMS and email charges
Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes

Calling is not supported in all countries; receiving calls needs a HubSpot-provided number.

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

Plus: 2,500 mass emails a day; Professional: 5,000; Enterprise: 10,000

Sending limit; no per-email charge is stated.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Add-ons
Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500

Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits

AppConnect integration starts at USD 249 a month, billed annually, for 25,000 tasks a month, plus a required USD 3,000 technical setup.

Additional 25,000-task blocks cost USD 249 a month. Marketing automation and support and ticketing are also priced as separate products, or together with CRM and AppConnect as Insightly All-in-One.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Integrations
Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations.

Verified Oct 11, 2026 · HubSpot CRM: official product and plan documentation

  • Free CRM Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.
Google and Microsoft 365 calendar and contact sync, and PandaDoc, QuickBooks and Xero integrations are listed in the CRM plan comparison.

The comparison also lists REST API access.

Verified Oct 11, 2026 · Insightly pricing page, static text with plan comparison and AppConnect

Coverage note

"Starts at" price per seat a month; additional Core Seats cost the same. The catalog does not state whether this edition needs an annual commitment.

Credits power AI agents and some automation; they reset monthly and unused credits do not roll over.

Choose two or three products.