HubSpot CRM vs Salesforce: pricing, capabilities and limits

What the evidence answers

A reading of reviewed official documentation for HubSpot CRM and Salesforce. It is not a hands-on test, a ranking or a recommendation of one product.

Price

HubSpot CRM From $20/mo per user
- Free CRM: no subscription charge
- Smart CRM Starter: $20.00 monthly per seat
- Smart CRM Professional: $50.00 monthly per seat
- Smart CRM Enterprise: $75.00 monthly per seat
- Sales Hub Starter: $20.00 monthly per seat
- Sales Hub Professional: $100.00 monthly per seat
Salesforce From $25/mo per user
- Free Suite: no subscription charge
- Starter Suite: $25.00 monthly per seat
- Starter Suite: $300.00 annual per seat ($25/mo equivalent)
- Pro Suite: $1,200.00 annual per seat ($100/mo equivalent)
- Core: $2,340.00 annual per seat ($195/mo equivalent)
- Advanced: $4,740.00 annual per seat ($395/mo equivalent)

Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.

Documented for both

Seats: HubSpot CRM Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat.Customer Platform Starter: 10 users; Salesforce Priced per user per month for each user who needs access.
Record limits: HubSpot CRM Free CRM: 1,000 contacts; Salesforce Free Suite, Starter Suite and Pro Suite: 10 GB data storage per org; Core: 10 GB per org plus 20 MB per user; Advanced and Max: 1 GB per user
Pipelines: HubSpot CRM Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per accountFree CRM: One HubSpot-provided pipeline per object type.; Salesforce Core: Advanced pipeline management and forecasting start at Core.
Automation limits: HubSpot CRM Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits.Smart CRM Starter: 500 HubSpot Credits a monthSmart CRM Professional: 3,000 HubSpot Credits a monthSmart CRM Enterprise: 5,000 HubSpot Credits a monthSales Hub Starter: 500 HubSpot Credits a monthSales Hub Professional: 3,000 HubSpot Credits a monthSales Hub Enterprise: 5,000 HubSpot Credits a month; Salesforce Core: 500,000 Flex Credits per org a year; Advanced: 1 million; Max: 2.75 millionStarter Suite: Starter Suite includes built-in sales flows and lead routing.Pro Suite: Flow Builder is limited to 5 flows per org.
Add-ons: HubSpot CRM Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500; Salesforce Agentforce for Sales starts at USD 125 per user a month.Pro Suite: Web Services API access costs an extra USD 25 per user a month.Core: AI can be added from Core upward.
Integrations: HubSpot CRM Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations.Free CRM: Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.; Salesforce Gmail and Outlook email integration is listed in the edition comparison.Core: Core includes APIs, opportunity scoring and conversation intelligence.

Limits to check

HubSpot CRM Free accounts are limited to 1,000 contacts.
Salesforce Most Salesforce products use annual contracts, and terms vary by agreement with sales.

Not verified yet

Every compared requirement has evidence for at least one.

Documented for one product only, shown in the table below: HubSpot CRM: minimum seats, roles and permissions and calling, SMS and email charges.

Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.

Next steps

Ask Salesforce about minimum seats, roles and permissions and calling, SMS and email charges; our sources do not establish them yet.

Documented scope and limits; unverified dimensions remain unknown.
Requirement	HubSpot CRM	Salesforce
Pricing	From $20/mo per user Compare all 10 plans	From $25/mo per user Compare all 6 plans
Who it is for	Free CRM database for up to two users that underpins every HubSpot product; paid editions add features and higher limits. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Sales CRM sold in five paid editions, from Starter Suite to Max, each adding AI, automation, integration and customization. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
Coverage limits	Free accounts are limited to 1,000 contacts. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Most Salesforce products use annual contracts, and terms vary by agreement with sales. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
Seats	Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Customer Platform Starter 10 users	Priced per user per month for each user who needs access. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
Minimum seats	No seat minimum for Sales Hub Starter, Professional or Enterprise for customers who joined after March 5, 2024. Existing customers stay on their earlier pricing model. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Not verified
Record limits	Free CRM 1,000 contacts	Free Suite, Starter Suite and Pro Suite: 10 GB data storage per org; Core: 10 GB per org plus 20 MB per user; Advanced and Max: 1 GB per user Order follows the six edition columns of the comparison table. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ
Pipelines	Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per account Totals across all object types, in the Starter, Professional and Enterprise order of the catalog tables. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Free CRM One HubSpot-provided pipeline per object type.	Core Advanced pipeline management and forecasting start at Core.
Roles and permissions	Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets. Starter, Professional and Enterprise order of the Smart CRM table. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Not verified
Automation limits	Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits. A capacity pack adds 1,000 credits a month for USD 10 for the rest of the term. Included credits reset monthly and do not roll over. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Smart CRM Starter 500 HubSpot Credits a month Smart CRM Professional 3,000 HubSpot Credits a month Smart CRM Enterprise 5,000 HubSpot Credits a month Sales Hub Starter 500 HubSpot Credits a month Sales Hub Professional 3,000 HubSpot Credits a month Sales Hub Enterprise 5,000 HubSpot Credits a month	Core: 500,000 Flex Credits per org a year; Advanced: 1 million; Max: 2.75 million Order follows the Core, Advanced and Max columns; the Max plan card also states 2.75M Flex Credits per org per year. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ Starter Suite Starter Suite includes built-in sales flows and lead routing. Pro Suite Flow Builder is limited to 5 flows per org.
Calling, SMS and email charges	Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes Calling is not supported in all countries; receiving calls needs a HubSpot-provided number. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Not verified
Add-ons	Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500 Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Agentforce for Sales starts at USD 125 per user a month. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ Pro Suite Web Services API access costs an extra USD 25 per user a month. Core AI can be added from Core upward.
Integrations	Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations. Verified Oct 11, 2026 · HubSpot CRM: official product and plan documentation Free CRM Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.	Gmail and Outlook email integration is listed in the edition comparison. Verified Oct 11, 2026 · Salesforce Sales Cloud pricing page, static text with edition table and FAQ Core Core includes APIs, opportunity scoring and conversation intelligence.
Coverage note	"Starts at" price per seat a month; additional Core Seats cost the same. The catalog does not state whether this edition needs an annual commitment. Credits power AI agents and some automation; they reset monthly and unused credits do not roll over.