Documentation-based comparison
Close versus HubSpot CRM
Compare documented scope and conditions. Unknowns remain unknown; different billing units do not establish a cost winner.
What the evidence answers
A reading of reviewed official documentation for Close and HubSpot CRM. It is not a hands-on test, a ranking or a recommendation of one product.
Price
- Close From $19/mo per user
- Solo: $19.00 monthly per seat
- Solo: $108.00 annual per seat ($9/mo equivalent)
- Essentials: $49.00 monthly per seat
- Essentials: $420.00 annual per seat ($35/mo equivalent)
- Growth: $109.00 monthly per seat
- Growth: $1,188.00 annual per seat ($99/mo equivalent)
- HubSpot CRM From $20/mo per user
- Free CRM: no subscription charge
- Smart CRM Starter: $20.00 monthly per seat
- Smart CRM Professional: $50.00 monthly per seat
- Smart CRM Enterprise: $75.00 monthly per seat
- Sales Hub Starter: $20.00 monthly per seat
- Sales Hub Professional: $100.00 monthly per seat
Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.
Documented for both
- Seats
- Close Paid plans charge per user.Solo: 1 user
- HubSpot CRM Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat.Customer Platform Starter: 10 users
- Record limits
- Close 250 custom fields on every plan.Solo: 10,000 leadsEssentials: Unlimited contacts and leads.
- HubSpot CRM Free CRM: 1,000 contacts
- Pipelines
- Close Up to 300 opportunities per lead, tracked across multiple opportunity pipelines.Essentials: Essentials adds pipelines and team-level visibility.
- HubSpot CRM Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per accountFree CRM: One HubSpot-provided pipeline per object type.
- Roles and permissions
- Close Every plan assigns users to four predefined roles; only Scale can create custom roles.
- HubSpot CRM Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets.
- Automation limits
- Close Solo: No workflows; 500 AI credits per user a month.Essentials: No workflows; 1,000 AI credits per user in a shared pool, up to 10,000 a month.Growth: Automated workflows; 1,500 AI credits per user in a shared pool, up to 15,000 a month.Scale: 2,000 AI credits per user in a shared pool, up to 20,000 a month.
- HubSpot CRM Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits.Smart CRM Starter: 500 HubSpot Credits a monthSmart CRM Professional: 3,000 HubSpot Credits a monthSmart CRM Enterprise: 5,000 HubSpot Credits a monthSales Hub Starter: 500 HubSpot Credits a monthSales Hub Professional: 3,000 HubSpot Credits a monthSales Hub Enterprise: 5,000 HubSpot Credits a month
- Calling, SMS and email charges
- Close Call recordings kept 30 days on Solo and Essentials, 90 days on Growth, unlimited on Scale; Calling is charged by usage; the free trial includes USD 5 of calling and enrichment credits; SMS to US numbers requires A2P 10DLC registration; Rented phone lines from USD 1 per line a month, or bring your own lineGrowth: The power dialer starts at Growth.
- HubSpot CRM Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes
- Add-ons
- Close Call Assistant: USD 50 a month per organization plus USD 0.02 a minute, Extra organizations: USD 50 a month each; Growth and Scale include one free secondary organization
- HubSpot CRM Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500
- Integrations
- Close Over 100 apps integrate with Close, including Claude, ChatGPT, Zoom, Segment, Zapier and Calendly.Solo: 3 connected email accountsEssentials: 3 connected email accountsGrowth: 10 connected email accountsScale: 10 connected email accounts
- HubSpot CRM Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations.Free CRM: Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.
Limits to check
- Close Calling and SMS are charged by usage at cost on top of seats; most outbound calls cost about USD 0.02 a minute and numbers start at about USD 1 a month.
- HubSpot CRM Free accounts are limited to 1,000 contacts.
Not verified yet
Every compared requirement has evidence for at least one.
Documented for one product only, shown in the table below: HubSpot CRM: minimum seats.
Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.
Next steps
- Ask Close about minimum seats; our sources do not establish it yet.
| Requirement | Close | HubSpot CRM |
|---|---|---|
| Pricing | From $19/mo per user | From $20/mo per user |
| Who it is for | Sales CRM with built-in calling, email, SMS and workflows, plus an AI sales agent. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Free CRM database for up to two users that underpins every HubSpot product; paid editions add features and higher limits. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Coverage limits | Calling and SMS are charged by usage at cost on top of seats; most outbound calls cost about USD 0.02 a minute and numbers start at about USD 1 a month. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Free accounts are limited to 1,000 contacts. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Seats | Paid plans charge per user. Verified Oct 11, 2026 · Close: official product and plan documentation
| Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
|
| Minimum seats | Not verified | No seat minimum for Sales Hub Starter, Professional or Enterprise for customers who joined after March 5, 2024. Existing customers stay on their earlier pricing model. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Record limits | 250 custom fields on every plan. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
|
|
| Pipelines | Up to 300 opportunities per lead, tracked across multiple opportunity pipelines. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per account Totals across all object types, in the Starter, Professional and Enterprise order of the catalog tables. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
|
| Roles and permissions | Every plan assigns users to four predefined roles; only Scale can create custom roles. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets. Starter, Professional and Enterprise order of the Smart CRM table. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Automation limits |
| Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits. A capacity pack adds 1,000 credits a month for USD 10 for the rest of the term. Included credits reset monthly and do not roll over. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits
|
| Calling, SMS and email charges | Call recordings kept 30 days on Solo and Essentials, 90 days on Growth, unlimited on Scale; Calling is charged by usage; the free trial includes USD 5 of calling and enrichment credits; SMS to US numbers requires A2P 10DLC registration; Rented phone lines from USD 1 per line a month, or bring your own line Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes Calling is not supported in all countries; receiving calls needs a HubSpot-provided number. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Add-ons | Call Assistant: USD 50 a month per organization plus USD 0.02 a minute, Extra organizations: USD 50 a month each; Growth and Scale include one free secondary organization Call Assistant records, summarizes and transcribes calls. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ | Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500 Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits |
| Integrations | Over 100 apps integrate with Close, including Claude, ChatGPT, Zoom, Segment, Zapier and Calendly. Zapier connects 2,000+ further apps. API access uses API keys or OAuth, with an event log. Verified Oct 11, 2026 · Close pricing page with plan comparison, usage charges and FAQ
| Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations. Verified Oct 11, 2026 · HubSpot CRM: official product and plan documentation
|
| Coverage note | Monthly billing per user; can be upgraded, downgraded or cancelled at any time. 30-day money-back guarantee; 14-day free trial without a credit card. Credits refresh monthly with no rollover; additional credits can be bought. | "Starts at" price per seat a month; additional Core Seats cost the same. The catalog does not state whether this edition needs an annual commitment. Credits power AI agents and some automation; they reset monthly and unused credits do not roll over. |