HubSpot CRM vs Pipedrive: pricing, capabilities and limits

What the evidence answers

A reading of reviewed official documentation for HubSpot CRM and Pipedrive. It is not a hands-on test, a ranking or a recommendation of one product.

Price

HubSpot CRM From $20/mo per user
- Free CRM: no subscription charge
- Smart CRM Starter: $20.00 monthly per seat
- Smart CRM Professional: $50.00 monthly per seat
- Smart CRM Enterprise: $75.00 monthly per seat
- Sales Hub Starter: $20.00 monthly per seat
- Sales Hub Professional: $100.00 monthly per seat
Pipedrive From €168/yr per user
- Lite: €168.00 annual per seat (€14/mo equivalent)
- Growth: €468.00 annual per seat (€39/mo equivalent)
- Premium: €708.00 annual per seat (€59/mo equivalent)
- Ultimate: €948.00 annual per seat (€79/mo equivalent)

Both list prices on the same basis. Compare what each plan includes; the lower amount alone does not make the better choice.

Documented for both

Seats: HubSpot CRM Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat.Customer Platform Starter: 10 users; Pipedrive Every plan is priced per seat.
Record limits: HubSpot CRM Free CRM: 1,000 contacts; Pipedrive Contacts have no usage limit.Lite: 2,500 leads and deals per seatGrowth: 5,000 leads and deals per seatPremium: 15,000 leads and deals per seatUltimate: 20,000 leads and deals per seat
Pipelines: HubSpot CRM Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per accountFree CRM: One HubSpot-provided pipeline per object type.; Pipedrive Lite: Pipeline management is included from Lite.
Roles and permissions: HubSpot CRM Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets.; Pipedrive Premium: 15 custom permission sets and 15 custom visibility groups per company.Ultimate: 25 custom permission sets and 25 custom visibility groups per company.
Automation limits: HubSpot CRM Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits.Smart CRM Starter: 500 HubSpot Credits a monthSmart CRM Professional: 3,000 HubSpot Credits a monthSmart CRM Enterprise: 5,000 HubSpot Credits a monthSales Hub Starter: 500 HubSpot Credits a monthSales Hub Professional: 3,000 HubSpot Credits a monthSales Hub Enterprise: 5,000 HubSpot Credits a month; Pipedrive Each automation path allows 10 actions and 10 delay steps (3 delays on Growth) and runs for at most 90 days.Growth: 50 automations per companyPremium: 150 automations per companyUltimate: 250 automations per company
Add-ons: HubSpot CRM Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500; Pipedrive LeadBooster from €32.50, Projects from €16, Campaigns from €13.33, Web Visitors from €41, Smart Docs from €32.50
Integrations: HubSpot CRM Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations.Free CRM: Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.; Pipedrive More than 500 app integrations, including Zapier, Zoom and Lemlist.Growth: 1 synced email account per userPremium: 3 synced email accounts per userUltimate: 5 synced email accounts per user

Limits to check

HubSpot CRM Free accounts are limited to 1,000 contacts.
Pipedrive At the leads-and-deals limit, deals created by automations, LeadBooster, the API or imports go to a waitlist instead of the account.

Not verified yet

Every compared requirement has evidence for at least one.

Documented for one product only, shown in the table below: HubSpot CRM: minimum seats and calling, SMS and email charges.

Not verified means our reviewed sources do not establish it. It does not mean a product lacks the capability or that it costs nothing.

Next steps

Ask Pipedrive about minimum seats and calling, SMS and email charges; our sources do not establish them yet.

Documented scope and limits; unverified dimensions remain unknown.
Requirement	HubSpot CRM	Pipedrive
Pricing	From $20/mo per user Compare all 10 plans	From €168/yr per user Compare all 4 plans
Who it is for	Free CRM database for up to two users that underpins every HubSpot product; paid editions add features and higher limits. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Sales CRM for managing leads, deals, contacts and calendar events in pipelines. Verified Oct 11, 2026 · Pipedrive pricing page (euros, annual view) with add-ons and VAT note
Coverage limits	Free accounts are limited to 1,000 contacts. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	At the leads-and-deals limit, deals created by automations, LeadBooster, the API or imports go to a waitlist instead of the account. Manual additions are blocked until space is freed, a top-up is bought or the plan is upgraded; automatically created leads are discarded. Verified Oct 11, 2026 · Pipedrive knowledge base: usage limits per plan
Seats	Full Sales Hub Professional or Enterprise functionality requires a Sales Professional or Sales Enterprise Seat. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Customer Platform Starter 10 users	Every plan is priced per seat. Verified Oct 11, 2026 · Pipedrive pricing page (euros, annual view) with add-ons and VAT note
Minimum seats	No seat minimum for Sales Hub Starter, Professional or Enterprise for customers who joined after March 5, 2024. Existing customers stay on their earlier pricing model. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Not verified
Record limits	Free CRM 1,000 contacts	Contacts have no usage limit. Contact-sync providers such as Google Contacts may impose their own limits. Verified Oct 11, 2026 · Pipedrive knowledge base: usage limits per plan Lite 2,500 leads and deals per seat Growth 5,000 leads and deals per seat Premium 15,000 leads and deals per seat Ultimate 20,000 leads and deals per seat
Pipelines	Starter: 15 pipelines per account, Professional: 100 pipelines per account, Enterprise: 350 pipelines per account Totals across all object types, in the Starter, Professional and Enterprise order of the catalog tables. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Free CRM One HubSpot-provided pipeline per object type.	Lite Pipeline management is included from Lite.
Roles and permissions	Starter and Professional use permission templates only; Enterprise can customize and save its own permission sets. Starter, Professional and Enterprise order of the Smart CRM table. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Premium 15 custom permission sets and 15 custom visibility groups per company. Ultimate 25 custom permission sets and 25 custom visibility groups per company.
Automation limits	Extra HubSpot Credits cost USD 0.01 each on Pay-as-You-Go, invoiced monthly in steps of 10 credits. A capacity pack adds 1,000 credits a month for USD 10 for the rest of the term. Included credits reset monthly and do not roll over. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits Smart CRM Starter 500 HubSpot Credits a month Smart CRM Professional 3,000 HubSpot Credits a month Smart CRM Enterprise 5,000 HubSpot Credits a month Sales Hub Starter 500 HubSpot Credits a month Sales Hub Professional 3,000 HubSpot Credits a month Sales Hub Enterprise 5,000 HubSpot Credits a month	Each automation path allows 10 actions and 10 delay steps (3 delays on Growth) and runs for at most 90 days. Verified Oct 11, 2026 · Pipedrive knowledge base: usage limits per plan Growth 50 automations per company Premium 150 automations per company Ultimate 250 automations per company
Calling, SMS and email charges	Sales Hub Starter: up to 500 calling minutes per account a month; Sales Hub Professional: up to 3,000 minutes; Sales Hub Enterprise: up to 12,000 minutes Calling is not supported in all countries; receiving calls needs a HubSpot-provided number. Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	Not verified
Add-ons	Sales Hub Professional: one-time onboarding fee of USD 1,500; Sales Hub Enterprise: one-time onboarding fee of USD 3,500 Verified Oct 11, 2026 · HubSpot Product & Services Catalog: seats, credits, pricing and limits	LeadBooster from €32.50, Projects from €16, Campaigns from €13.33, Web Visitors from €41, Smart Docs from €32.50 Starting prices only; the billing period and unit are not stated. Premium already lists LeadBooster lead generation and routing. Verified Oct 11, 2026 · Pipedrive pricing page (euros, annual view) with add-ons and VAT note
Integrations	Over 2,000 apps connect to the free CRM through HubSpot-built and third-party integrations. Verified Oct 11, 2026 · HubSpot CRM: official product and plan documentation Free CRM Gmail, Outlook and Microsoft Exchange inbox integrations are included in the free tools.	More than 500 app integrations, including Zapier, Zoom and Lemlist. Verified Oct 11, 2026 · Pipedrive pricing page (euros, annual view) with add-ons and VAT note Growth 1 synced email account per user Premium 3 synced email accounts per user Ultimate 5 synced email accounts per user
Coverage note	"Starts at" price per seat a month; additional Core Seats cost the same. The catalog does not state whether this edition needs an annual commitment. Credits power AI agents and some automation; they reset monthly and unused credits do not roll over.	Leads and deals are counted together; no company can exceed 300,000.